My Mario Makes Its U.S. Debut
Mario fans get ready for some fun because “My Mario” a new product line featuring everyone’s favorite Nintendo characters is making Its U.S. Debut!
Nintendo is bringing the magic of the Mushroom Kingdom to families across the United States! The My Mario product line debuts stateside this February. After a successful rollout in Japan, My Mario arrives in the U.S. with a collection of thoughtfully designed products, games, and experiences created especially for young children, their parents and caregivers who play alongside them.
My Mario Launch:
Inspired by beloved characters like Mario, Luigi, Princess Peach, and Yoshi, the exciting collection focuses on imagination, creativity, and shared play. This first of its kind capsule of toys and apparel for children (0-5) is sure to bring the fun when it officially launches on February 19. The line premieres exclusively at the fabulous Nintendo stores in New York City and San Francisco! Additional products arrive at select retailers nationwide this spring and throughout the year.

The Details:
Developed in partnership with trusted brands such as Mattel, Fisher-Price and TOMY, every My Mario item is designed to introduce children to the joy of play through hands-on learning and interactive experiences. Highlights from the collection include wooden block sets featuring Mario and iconic Super Mario items, perfect for building fine motor skills and encouraging open-ended play. The collection also includes infant and toddler apparel, interactive board books, soft plush toys, and Tomy Toomies bath toys that turn everyday routines into playful adventures.
Families can also enjoy the free “Hello, Mario!” app, launching February 19 on the Apple App Store, Google Play, and Nintendo Switch via Nintendo eShop. The app allows children and caregivers to interact with Mario in playful, intuitive ways. Adding to the fun is the charming stop-motion animation series “It’s Me, Mario!”, available now on the My Mario website and Play Nintendo YouTube channel.
🍄✨Nintendo is always thinking of ways to create joyful, screen-friendly and screen-free ways for families to explore, imagine, and play together—one power-up at a time. 🍄✨
You can read about some past fun –>HERE<–